How do you get this data?

All of the Amazon keyword and SERP data on MerchantWords comes from Amazon’s 11 marketplaces. We visit Amazon the same way that shoppers do, and type in every single combination of keywords available. MerchantWords does not use data from Google, Bing, or any other search engine to calculate our search estimates, just computational math, and statistics.

Before we release any data live to our customers, our engineers, data scientists, and product managers review the results. We double, triple, and quadruple check our work before anyone gets to use it for their business.

First, we compare our ranking system to the data we get directly from Amazon. Then we spot check our estimates with PPC advertising data. This is done to ensure we’re not under-representing any searches. Our reviewers and data scientists then further compare the raw output against Amazon's recent and seasonal trends. This allows us to tune and update our algorithms on an ongoing basis to adapt to Amazon's shifting trends and its evolving suggestion engine. Billions of data points are processed and ranked in every cycle to distill the latest and most relevant information possible – including the hidden relationships – to expose what is in demand on each Amazon marketplace.