Some of your keyword estimate numbers seem to be off. Why?

The fact is, no one but Amazon has access to their exact numbers and data. If someone tells you otherwise, they aren’t being truthful; everyone in the industry uses different methods of estimating Amazon’s search numbers.

We have been refining and enhancing our search volume algorithm since 2012. Our goal is to provide the best, most accurate estimates as possible. We use various Amazon keyword reports to verify our ranking system, and constantly tune our algorithm to account for changes in monthly site visits as well as new search algorithm updates by Amazon’s A9 team.

MerchantWords data is especially helpful for judging the relative strengths of keywords, and for the discovery of new terms you might not have thought of otherwise. Being estimates means that relative comparisons and keyword ideation/discovery are two of the best uses of our data.

If you feel an estimate is off, it's frustrating for us ('cause it's our job to make the most accurate estimate possible) and it's frustrating for you ('cause you deserve to have the most accurate estimate possible). So we get it. But, it is important for us to know these things so we can correct the problem. If you notice any data that seems out of the ordinary please reach out to us via the blue button in the bottom right-hand corner or email us at [e-mail].