Of course! Keywords bring traffic to listings, regardless of how that item is sold. Naturally, when you are the only seller of an item, improving the visibility of your listing through better keywords is going to bring you more sales directly.
But even in the case where you share the buy box with other sellers, adding better keywords to your listing of the shared item is still beneficial. Because of your improvements, the item will match more search terms, and sales will start to increase. If you don't currently own the buy box, there are no immediate sales for you. However, the increased sales velocity means that the current buy box owner is going to sell out of their inventory all that much faster, and it'll be your turn to own the buy box all that much sooner.
0 Comments