How does MerchantWords work with and relate to Amazon Sponsored Ads/Pay-Per-Click (PPC) Campaigns?

Most customers use MerchantWords’ keyword database to improve the profitability of Amazon Sponsored Ads / Pay-Per-Click (PPC) campaigns. You can discover completely new keywords, see what keywords competitors are ranking for, and find trending keywords across countries all around the world.

We wish it were that simple to have highly profitable ads, but Amazon is trickier than that. While Amazon has never released how their PPC algorithm works exactly, it’s safe to assume there are many factors to be considered, such as longevity, inventory, sales velocity, customer reviews, etc. MerchantWords can help give you a boost above the competition for keywords, but it’ll be up to you to handle the rest of the algorithm and budgeting for maximizing your ad effectiveness.